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Not So Fancy Economics

We have all been inundated with talk of the U.S. economic climate, especially with the impending ‘fiscal cliff’. Having had exposure to both public and private markets, I’ve been taught that an accurate picture of the economy has to come from both sides of the table – the government and the consumer. Below, I have outlined three simple factors that may help paint the current state of affairs. The article is by no means an exhaustive list - it is quite the opposite (hand-picked). Any and all feedback is welcome! 

1) The Rule of No Alternatives:  If we compare numbers from the Bureau of Economic Analysis, we see that GDP growth has slowed down significantly from Q2 2011 (2.5%) to Q2 2012 (1.3%).The dreaded fiscal cliff has done its part to increase uncertainty and thus influence consumer intent. But GDP growth should never be analyzed independently. Dept-to-GDP ratio has long been considered an indication of economic health.

Figure 1 below analyzes how our dept-to-GDP ratio has changed over time and how its sharp peaks are identifiable parts of our history. The simple and slightly worrisome takeaway is that our ratio is 73% (not far from our World War II number), which is dangerous in that it continues to grow further from China’s debt-to-GDP ratio (roughly 43%). We don’t want to end up in the same bucket as Japan which is in the 200%+ range, or Italy and Spain which were at 120% and 69% in 2011.  In a study by Carmen M. Reinhart and Kenneth M. Rogoff, of Harvard University, a debt-to-GDP ratio of more than 90% leads to growth “over one percent lower than other periods.” We are inching closer to this number. 

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Figure 1: Source (The Atlantic, Congressional Budget Office). 

Here’s the clincher though (and I promise to stop being negative) – due in part to the rise in debt, treasuries are at a ridiculously low price. In our current climate, one would expect foreign investors to flee from US government debt; but, according to the Treasury Department in September 2012, international purchases of Treasuries rose to $50 B in July 2012 from $32.4 B in June 2012. As the European market continues to show instability, America is still one of the safest places for sovereign wealth funds and other international investors to invest their money. Yields go down when there is demand for Treasury products and the 10-year treasury note is at 1.65% today. It hit an intra-day low of 1.442% on June 1, 2012, which was its lowest level since the early 1800s. Whatever doomsday scenario the pundits are painting, America is still the most transparent economy in the world and foreign investors are putting their money where their mouth is.

2) It’s a Slope, Not a Cliff: Few people make more sense to me than Jan Hatzius, Chief Economist at Goldman Sachs and author of a recent paper titled “The US Economy in 2013-2016: Moving Over the Hump.” Central to this paper is a simple theory demonstrated in Figure 2. According to Hatzius, “Every dollar of government deficit has to be offset with private sector surpluses purely from an accounting standpoint, because one sector’s income is another sector’s spending, so it all has to add up to zero.” In simple terms, when customers spend, the government gets a source of revenue, alleviating debt. When they save and opt not to take consumer risk (leverage), government debt widens as they have lost their key source of revenue. Hatzius predicts positive growth post 2013, as a result of increased private sector spend. If the government continues to scare consumers into thinking we are heading into another recession, they will not spend and thus, not offset the government deficit. 

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Figure 2 - Source: Department of Commerce, Business Insider

3) Protect Innovation: Diversity begets innovation. Innovation spurs economic growth. And nowhere better has that theory proved to be true than Silicon Valley. According to Vivek Wadwha, Silicon Valley is a great example for spurring diversity in the job market. He claims that more than half of the Valley’s tech employees are foreign born. Foreign countries such as Germany and France send their best and brightest to the US to get advanced degrees. This sounds great for our economic growth until we send them straight back, US-trained, and ready to spur economic growth in a country that is not ours. Igor Sill, in a recent article, mentioned: “Early stage entrepreneurs in the US made up 7.6%, compared to China’s 14% and Brazil’s 17% of newly formed businesses.” Silicon Valley is our secret weapon, and we are falling behind.

The STEM Jobs Act, the first foot forward in remedying our past policies, was rejected by the White House after being passed in the House by an overwhelming majority of Republicans. If it hadn’t been reduced to a partisan tug of war, it would grant 55,000 visas to non-citizens who acquired an advanced degree in science, technology, engineering or math at U.S. universities. We will lose our high ground as chief innovators of the world if we don’t retain diverse talent. 

To summarize, there are economic indicators that are indeed scary and hard to wrap our heads around. But barring a fiscal cliff fiasco, 2013 actually looks positive. Private sector spend should increase, alleviating government debt; instability in alternative markets should continue to spur foreign investment, and innovation should continue to be our no. 1 strength. 

Disclaimer: These views are my own and not those of my employer.

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  • 5 months ago
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The City

There are many songs about New York and I’ve heard a lot of them. Yet, every time I hear Joe Purdy’s ‘The City’, it seems to encapsulate New York perfectly (the bad, the good, the ambiguous). The lyrics are below but you really have to listen to it to understand. 

—-

The city keeps on going…on.

Float down the river with my Iddy and Jay
Get off the boat and board a plan to JKF and I, ain’t slept a week
But it don’t seem to matter to the subway squeakers, squeak (and squeak)

The city keeps on going
We just keep on rolling
The city keeps on going
We just keep on rolling…on.

Grand Central Station and got wind they’re coming on
Independence yesterday
No one round oh and I still recognize her after all these years and she still looks the same
Ah, she still looks the same.

Oh and we end up in Brooklyn
It was rainin’ so hard
Come up all day
And the rain to clear it off,
Oh we’re just people watching on 3rd and St. Mormons
And when the girl’s kissing my face, my face
She was just kissing my face


And again, again…


Just when I was sick and lonely,
There was a shaking on the ground
We were hiding from the rain
We were riding on the train
Just when I was sick and lonely,
There was a shaking on the ground
Were were hiding from the rain
Were were riding on the train.

She was dancing on the midway
Just kissing my face
She was dancing on the midway
Just kissing my face
Dancing on the midway
Kissing my face
Dancing on the midway
Just waving goodbye.

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  • 5 months ago
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Now and Then: Why My Sunrise Doesn’t Matter Anymore

Several days ago, I took this awesome picture of the sunrise from my bedroom window but forgot to share it on Facebook or Twitter until today.

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Before I pressed the share button, I felt like I was cheating my audience. The picture did not seem as valuable having been in my camera roll for so many days. 

My hesitation surprised me. Why did instant footage, live data, or real-time coverage matter so much to our generation? Was it a product of what our technology enables us to do, shaping what we in turn expect…or did we forget the long-term value of careful curation.
I wrote a blog post on The Pervasiveness of Facebook a few months ago, which touches upon our need to report and showcase our day-to-day activities.

In this post, I want to explore why we have come to detest information latency and why it continues to obliterate the value of careful craft. Below are three examples of what I imagine is a long list. Please feel free to comment and add to this list.


1) Placing a Premium on Now: There is a popular hashtag on Twitter called #latergram. When your photos are not instant, it is proper Twitter etiquette to use this hashtag. The hybrid hashtag is a testament to Twitter’s social conditioning capability and Instagram’s popularity, but its presence still baffles me. Who cares if the picture isn’t recent? We aren’t all breaking news journalists.

There are obviously instances where real-time information matters - take Hurricane Sandy for example - Twitter was a pillar of support for many parts of the city during the electricity outage. Twitter’s very existence banks on the value proposition of the “here and now.”

But when did we stop valuing the glitz and glamor of a carefully edited photograph that was copyrighted with an artist’s premium. Stock photography, almost antithetical to most consumer mediums today, is actually based on a tight business model. That means that demand exists outside the consumer portal - i.e. via the enterprise - but we have chosen to ignore it.


2) I’d Rather Not See You: The need for instant communication has begun to eradicate real-life meetings. Take for example, voicemail. I can think of few things as antiquated as voicemail. The very action of leaving a voicemail now falls between a phone call and the myriad of “other” communication portals two individuals can use to get one another’s attention: Twitter, Facebook, Foursquare, E-mail, or SMS. Voicemail used to be a way to hear someone’s voice, get an update and respond with a call. Now, you get all the information you need via a text or a social check-in. When did we stop valuing face-to-face meetings and depend on interest graphs and geo-location data to learn more about our friends? What’s the point of catching up if you know what I did last weekend via Foursquare or know how I am feeling via Facebook? We have come to appreciate and expect the instant 411 versus the harder, but more valuable, in-person meet-up.


3) Clicks are Currency: In the digital marketing world, more networks and agencies are spending time educating their workforce on measuring engagement data. But here’s the problem: the knee-jerk click is not always the right method of measurement. The infamous ad men of Madison Avenue would turn in their grave if they knew Coca Cola and GM measured their brand awareness via real-time clicks. Measuring impact via brand value is limited to the lucky few, those with fatter wallets.

Few networks have realized that we spend more time measuring app installs and less time measuring app engagement. The truth is: engagement today is transitory - SMB’s with limited budgets will do better for their P&L’s focusing on clicks and optimizing for a significant ROI. But the very fact that our engagement has become transitory is the point of note here. When did we value quantity and urgency of information versus its quality. What did we lose in the eradication of latency?

———-

The #latergram was my personal wake-up call. I’m sure we have all experienced the examples above (I know I have!) Consider this a call to action, for us to reevaluate the importance of quality in both our personal and professional lives and to continue to think of other information exchanges that are muddied by the power of “instant” information.

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  • 5 months ago
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Election Night

Last night at the nail salon, I happened to sit next to a middle-aged man who was getting a manicure. He seemed like a frequent client because the manicurist knew all about his upcoming surgery, thanksgiving trip to Colorado, and home in Long Island. Quickly, the conversation shifted to politics. He refused to tell her who he voted for but asked, “Do you think your man is going to win tonight?” 

She answered, “Yes, I hope so.” 

She went on to say, “I don’t like Romney. He is too rich. Doesn’t seem like he would have my best interest.” 

He responded, “So what if he is rich? That means he is smart.” 

Both angles were problematic for a variety of reasons but the conversation was a microcosm of a lot of political dialogue: the less fortunate versus the fortunate (i.e. what matters to you as a result of your economic disposition), whether you can correlate success with smarts or pure luck (or whether one’s wealth should matter at all in a political race), and of course the measurement of a candidate’s “goodness” (how we measure it and how that influences our ultimate decision as a voter.)

A lot needs to change and there is a lot of work to be done but my guy won last night and for that I feel fortunate. 

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  • 6 months ago
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How to Pitch to a VC

I recently wrote a guest blog post for Women 2.0 - an organization I really respect for the work they have done for female entrepreneurs. I remember first hearing about them when they helped co-host the Stanford Women in Business conference back in 2008. They have continued to influence the technology scene in the valley and are hosting a Pitch NYC competition in New York this month. Click here for more information. I will be guest mentoring at the luncheon. Please join us! 

Below you will find my guest post in full. You can also find the post here. 

——-

I’ve had a lot of female entrepreneurs ask me the secret to successfully pitch a venture capitalist. Male entrepreneurs (in part through trial and error, and in part by better access to resources) appear to do a better job convincing investors. In reality, there is no secret ingredient for a successful pitch. Instead, there are a number of factors at play.

As a female investor who has seen a number of pitches, I hope to give female entrepreneurs access to this same knowledge. I have synthesized these factors into five key points below.

Network is everything in the technology investing world.

A first impression goes a long way – venture capitalists (VCs) get hundreds of emails a day. Some are from investors sharing deals and others are cold emails from early startups looking to score a meeting.

There is one subset of email that gets the most attention: an introduction from someone you trust. If you know someone that has direct access to a firm you respect, ask them to make an introduction.

Tell them what you want to convey about your company (in 100 words or less) and have a few data points that will get the VCs attention. A majority of the time, the VC will take the meeting, even if the idea doesn’t seem appealing, only to ensure their network is sustained. After such an introduction is made, make sure you are quick to respond with available dates and times. I’ve had too many introductions where theentrepreneur disappears off the map. It is not a good first sign.

It’s all in the data – more numbers, less problems.

Don’t let data scare you. Often, female entrepreneurs think data has to mean revenue. Revenue is great but VCs know that early startups are in their pre-revenue stage. When you do not have dollar signs to vet your idea, have other data at hand.

This can include any number of the following: it costs me x dollars to acquire a customer; customer life-time value (LTV) is x dollars; average revenue per user (ARPU) is expected to be x; I am using three different marketing channels to test which options works best; my users have grown x% month over month. Data impresses VC. It shows you are prepared.

Know your market and leave no stone unturned.

Market data is different from internal data but equally important. When I meet entrepreneurs who know less about their market than I do, I get worried. As entrepreneurs, you live and breathe one market; you should know it cold.

This includes: market size, knowing all your competitors inside out, and understanding what particular value proposition you bring to the market. For e.g., if you are another flash sales e-commerce website, you should know everything about GILT, what they do well, what they don’t do well, and why you will do it better.

Be ready to have a back and forth exchange with the VC about what is exciting and challenging about your market. Even if the VC chooses not to invest in your current company, he/she will remember you as a smart entrepreneur. Careers are long and reputations are heavy, referrals go a long way.

Practice the schmooze.

This is the least tangible piece of advice I have but having seen a number of pitches, I have come to understand its value. Firstly, know your presentation extremely well. Rehearse it many times, both in front of optimistic friends (who will be encouraging) and in front of cynical friends (who will poke holes.) It is better to hear the most critical feedback before an important VC meeting, than after one.

Preparation is important but being too formal can actually work against you. I have seen many women walk into pitch meetings serious, prepared, and ready to get down to business. This comes off as mechanical. Men are intentionally more casual, which gives off the vibe that they have done this before (whether that is true or not.)

Men go through the necessary niceties to lighten the mood. It serves little purpose other than augmenting a likeability index, but this index goes a long way. It projects experience. Be forceful but not stubborn, and clear but not robotic. One of the best pitches I ever saw was given by a first-time entrepreneur who charmed the entire room with both his knowledge of the market and his incredible sense of humor. It seemed like he had been an entrepreneur his whole life. In short, remember the following adage: “people can forget what you say, but they will never forget how you made them feel.”

Pitch early.

A lot of women-led startups decline to meet with investors early. Their motive is sincere: “I don’t want to go to investors until I have data to support my idea.” They want to wait till the market validates their idea. This is spot on and correlates directly with point 2 (you must have data to support your claim.)

However, I have seen many men work the VC circuit well before they have any data. It has a bit to do with having the right connections and more to do with confidence. Women would never sit in front of a VC to “talk shop.” It is just not what they do. This needs to change.

Women should take a page out of the male playbook and schedule quick coffee catch-ups with the investors they know. Aligning calendars takes time but once a VC knows your idea and knows you by face – when you need that seed or Series A, you’re already in the funnel.

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  • 6 months ago
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Hello Hurricane Sandy (via brianwatson.me)
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Hello Hurricane Sandy (via brianwatson.me)

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  • 6 months ago
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Music: Still No Clear Winner – And That’s Okay!

Markets like the music market are often ripe for disruption when they have remained stagnant for several years. Though iTunes single-song disruption and device innovation pulled consumers away from repetitive album purchase cycles, piracy remains the number one threat for the music industry.  

Innovation is a product often found in what I like to call the “sweet spot” - that AHA moment between a rock and a hard place when a pain point is so severe, you think there is no way out. Several companies have attempted to give consumers access to “free” music in order to pull them away from consuming pirated music and to give them options above and beyond a single song/album purchase.

Most of these companies launched with the intent to “change” the music industry, and none of have really succeeded in dominating the market. This isn’t due to a failure on their part but more a byproduct of the way we consume music. Music is not a winner-take-all market. Instead, startups in the music ecosystem have successfully acquired one part of the music consumer. These startups target specific needs: 

Pandora – No one can argue Pandora’s success. The company played a dominating role in defining internet radio, met the highest design expectations for the visual experience of consuming music, and experimented with varying monetization channels to appeal to different kinds of consumers (those who can afford a monthly subscription and those that cannot or will not.) Despite all these positive features, Pandora does not fulfill all my music needs. When I want music on-demand, Pandora is frustrating. It tells me what is similar, or just close enough to what I want instead of playing me the single song I want to hear. Conversely, when I have no idea what I want to hear and need direction – Pandora is golden. It is scientific and algorithmic (literally.) 

Songza – Songza is similar to Pandora because it plays in the same vein of the consumer “surprise and delight.” It harkens back to my childhood days of music VJ’s (video jockies for those who don’t know the abbreviation…God, I’m getting old.) But its “surprises” are not based on artist or genre preferences. Instead, they are based on “mood.” Genius, I tell you. Only a real music snob knows that music is a vehicle. As consumers, we like certain genres and artists because of the way they make us feel. The artist, itself, is rarely important. Songza feeds right into that argument. Tell them what mood you are in and VIOLA!…there are fewer joys in the world than opening Songza on a slow Tuesday afternoon with six playlist offerings like “Office Dance Party, Work Music (with lyrics), Work Music (no lyrics), Energy Boost, Brand New Music.” Curation is king and is becoming a theme that many startups, beyond the music genre, have bet on. Pinterest is a key example. My only worry about Songza is how they plan on scaling this curation without a user-generating component. Perhaps they can work around it by allowing key users to generate content (a la Spotify?)

Spotify – I wrote a long blog post on Spotify last year that you can read here. In short, Spotify is a social, free iTunes. Well, okay, its not really free. In order for me to gain access to the newest music on my mobile device (where I consume most of my music), I pay $9.99 a month. Despite that steep price, I am saving hundreds of dollars yearly in comparison to how much I used to spend on iTunes. Every song I have looked for on Spotify in the last year has been available. In fact, Lupe Fiasco and Mumford & Sons just recently released albums and they were available on Spotify the day of the release. Spotify has also dominated the social music space. Sharing playlists is now unbelievably easy and one can see a constant stream of what others are listening to. Spotify believes that your friend’s music choices will often reflect yours. I’ve seen this belief to be true, even in comparison to Pandora’s selections for me (which are based on algorithms!) I guess Friends > Algorithms – shocker.

iTunes – iTunes is the go-to place for music. You know exactly what you want, you don’t really understand Spotify and you’re willing to pay the money. iTunes will continue to dominate a core segment of the music consumer. Its device advantage is key in differentiating it from all the players above. Without Spotify’s music subscription, you cannot access music on demand on your mobile. Plus, if you prefer music on your iPod for the gym or for running outside – iTunes is the only option. Inertia also works in Apple’s favor. Apple came to the market first. We have thousands of songs in our iTunes libraries and its a pain to try and transfer them over to new music services.

YouTube – For the younger music demographic, YouTube still remains supreme. It is often the “on-demand” place to go for those that do not use Spotify and don’t have the purchasing power for iTunes. Perhaps most importantly, YouTube also encapsulates the visual component of music that no other service does. MTV may be dead but the love of music videos is not. In fact, a majority of the videos viewed on YouTube are music videos.

All the companies above target different sets of consumers and there is consistent overlap, which will continue to grow. Maybe a new startup will seek to consolidate all these different services but for now, consumers of music are happy fulfilling their music needs using different verticals. The social networking ecosystem is evolving in a similar way, despite Facebook’s attempt to consolidate it. I use LinkedIn, Twitter, Facebook, Foursquare and Yelp for entirely different reasons and I’m okay with that!

To other lovers of music with interest in this space - I am always open to learning about new, disruptive startups in the music space. Leave comments/suggestions/critiques!  

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  • 8 months ago
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Why I Gave Up Birchbox

I am a beauty product addict which is why when Birchbox started – I was in consumer heaven. Samples every month? Yes! How can I sign up?

Not only was I a big fan, it was all I talked about with my friends and family. I probably gifted it to three people as birthday presents as well. Receiving a pink box Month 1 and 2 was a veritable pleasure, but with time the lust period wavered. I no longer looked forward to the box, almost annoyed that I had a new pile of samples every month – having been unable to go through the last three sets. Here are a few reasons why the Birchbox model does not work and areas where they can improve:

(1)    Not All Samples Are Equal: The easy availability of samples is justified by successful models that ensure full price product conversion – convincing retailers to dish out free samples in the hope that customers will be more likely to purchase products that they have tried versus those they have not. Birchbox bases its business model on this proposition but misses a crucial element. Customers are not democractic in their desire for samples. Often they seek out samples from specific brands or have a specific type of sample they need over others (i.e. lipstick over moisturizer). Birchbox assumes that women lack the resources and time to seek new products that can supplement or replace their own. This is true, to a certain extent – our time is limited. But the beauty sector for women has incredibly staying power/inertia. Many women swear by certain brands and only like to explore in a particular category. If Birchbox allowed its customers to select which areas they need help, product conversion would be higher.

(2)    Curation – Advice Over Product: While products have inertia in the beauty industry and are less likely to be replaced, advice is much more desired. What I valued most about my Birchbox subscription was the curated advice I could seek at any given time – this included the Birchbox blog and the newsletter that featured bestsellers, beauty trends and sale items. Birchbox has the unique ability to leverage this insider information and to take market share from editorial and beauty magazines which highlight curated advice as their core value proposition. The downside is this: Would I be as willing to receive this advice, if it didn’t come with a tangible monthly product? There is definite value in making a consumer feel special with the gift dynamics of a Birchbox but if the company can figure out a healthy hybrid approach, they will inevitably be more successful. 

(3)    Sample Tsunami: Conversion to paid products is the Birchbox “Bread and Butter”, but the frequency with which the Birchbox is delivered works against the conversion psychology. If I got fewer samples, I’d spend more time thinking through which ones I like. Birchbox focuses more on quantity, believing it will lead to more paid conversions. I have so many samples piled up, some that I haven’t even had the chance to open, let alone use – a product purchase is highly unlikely. The Birchbox monthly subscription is genius but it would be as effective for the financial model to have a bimonthly subscription, leading to more full product sales. 

Source: http://www.acedepartment.com/blog/2011/04/15/birchbox/ 

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  • 8 months ago
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Live your life like Jay-Z at Glastonbury.
http://jasonhirschhorn.typepad.com/my_weblog/2012/08/jay-z-is-a-model-for-entrepreneurs.html
  • 9 months ago
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The Apple Precedent
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The Apple Precedent

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  • 9 months ago
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